Creating Value and Urgency When Selling a Product People Don’t Want to Buy
Creating Value and Urgency When Selling a Product People Don’t Want to Buy
Recorded on: 10/05/2021
With seniors housing occupancy at historic lows and communities operating at a loss, executives must professionalize selling with laser focus on relationship building skills that make people want to move, not have to. Resident and prospective buyer social engagement is a key piece of the puzzle and when leveraged properly can be a game changer for your organization: Consumers now expect person-centered programming, social connectedness and a sense of community.
In this session, featuring Traci Bild, Founder and CEO of Bild & Company, participants will learn how to:
- Customize a unique buyer experience that hits a nerve with prospective buyers, differentiates you from competitors, and creates urgency to move now, not later.
- Leverage customer and employee equity to grow revenue, five-star reviews, and quality referrals that move four times faster than non-referred leads.
- Command market rate rent that reflects the lifestyle and wellness impact on residents no matter their age, preferences and acuity level and produces family members who are raving fans.
Traci Bild
Founder and CEO, Bild & Company
Traci Bild, is the Founder and CEO of Bild & Company (Est. 1999), a national healthcare consulting firm with unparalleled seniors housing expertise. Providing sales and marketing advisory services on new development projects, property conversions, and underperforming assets, her firm has helped hundreds of developers, investors, and operators close revenue gaps, gain a competitive edge and strengthen their financial operation in the U.S., U.K., Caribbean, and Canada.
The author of three books, to include industry favorite Zero Lost Revenue Days, Traci has been featured in media from the Today Show and CBS Sunday Morning News to Success Magazine, the Wall Street Journal, and the BBC. Her firm has landed on the Inc. 5000 Fastest Growing Company’s list and Traci is a sought-after speaker at industry conferences nationwide to include Argentum, NIC, and Leading Age.
Charles de Vilmorin
CEO
Linked Senior
Charles de Vilmorin is the co-founder and CEO of Linked Senior. He is passionate about honoring the older adult in our society. From his master’s thesis on nursing homes and memory care, to his close connections with the older adults in his family, to creating and leading Linked Senior, a resident engagement platform for senior living, he is an advocate for the person-centered movement. With Linked Senior, he has more than twelve years of experience building solutions that value meaningful engagement to meet the changing needs and preferences of every older adult. Charles is on the board of the Validation Training Institute that promotes the Validation Method, work of Naomi Feil and on the Innovation Council for AMDA, the American Medical Doctor Association. He also started the Old People are Cool initiative to combat rampant ageism in our society and build intergenerational conversations and collaboration.
