Charles de Vilmorin, Linked Senior CEO and co-founder.

De Vilmorin’s grandmother suffered from Alzheimer’s and was left alone all day in her nursing home in France. “The conditions are even worse in the U.S.,” he said. De Vilmorin, age 36, previously worked for Mattel’s interactive division in France, specializing in Barbie and Rugrats products. Now he’s designing interactive, customized video content for seniors in nursing homes—a former accountant can tap into information on balance sheets; a resident interested in sailing can access slideshows on the sport.

It’s difficult for a “burnt out” staff person in charge of 100 people to become a valuable assistant, De Vilmorin said. The program provides access to interactive games, trivia, cognitive exercises and music for music therapy. There’s even access to a library of nostalgic songs from the residents’ younger days. De Vilmorin said the product often results in reduction in the use of antipsychotic drugs to control aggressive behavior and improve mood.

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