Have to love this article from Anthony Cirillo about the importance of activity director: He claims they should be, rightfully so, be promoted to Chief Experience Officers!

Great activity professionals had MDS 3.0 nailed before it was ever conceived — because great activity directors know that a great activities program revolves around the needs and wants of the individual. Great activity directors have been person-centered before the term was coined.

and:

From my vantage point, I see that often times the activity director is low person on the totem poll in organizations and it is reflective in more than just their salaries. Yet the activity director is the lynchpin in your sales and marketing if you can see the forest through the trees and make that connection.

The full article here