Sales, Marketing & Life Enrichment, The Exponential Partnership
Sales, Marketing & Life Enrichment, The Exponential Partnership
Recorded on: 12/13/2022
Christy Van Der Westhuizen, Senior Vice President of Sales & Marketing at Legend Senior Living, will discuss how both sales & marketing and life enrichment go hand-in-hand to create dynamic, thriving, and FULL senior living communities that deliver on their promise of purposeful engagement. She will outline strategies to increase synergies between these departments and how to make those applicable to every single community.
Participants who join this webinar will be able to:
- Explain and discuss the connectedness between the sales & marketing department and the life enrichment/life engagement department and how fostering this relationship can improve resident engagement
- Understand how crucial a magnetic and engaging environment is for supporting a stabilized community occupancy
- Outline how to consciously create a warm and welcoming first impression to entice prospective residents to WANT and BE EXCITED to join your community’s family
Christy Van Der Westhuizen
Senior Vice President of Sales & Marketing, Legend Senior Living
Christy Van Der Westhuizen has been a sales, marketing and public relations professional for the past 18 years. A summa cum laude graduate of Chapman University in Orange, CA, Christy earned a bachelor’s degree in Film/TV with an emphasis in broadcast journalism and a minor in public relations. Shortly after graduation, she developed a thirst for travel, where she worked as an assistant cruise director/social host (aka “Julie from The Love Boat”) with Holland America Line and traveled to 30 different destinations within six months. After her cruise adventure, Christy entered the title insurance industry as an account executive but finally found her passion for senior living 14 years ago. She began her senior living career as a Director of Sales & Marketing at the community level for multiple Southern California communities, then moved into a regional sales role, and then VP of sales & marketing role. Christy’s favorite part of senior living is having the opportunity to share her positive attitude with others and make a difference every single day, whether it is with a resident, resident’s family, potential resident, team member, or anyone she comes in contact with. Her sales and marketing expertise includes utilizing innovative marketing techniques, cutting-edge digital advertising strategies, training teams in customer service/hospitality, creative database management and impactful sales training.
