Washington DC, February, 3^rd 2012: Linked Senior Inc., a next generation technology provider helping senior care leaders improve the quality of life of their residents, announced today it has appointed Kristin Petersen as Vice President of Corporate Accounts.

In this role, Kristin will be responsible for handling corporate accounts, direct and indirect marketing strategy, and will implement sales processes to scale with Linked Senior’s accelerating customer acquisition. She will bring her perspective and experience in introducing disruptive innovation and the challenges of technology adoption in the senior housing market.

“My interest in taking this role is the opportunity to improve the lives of Long Term Care and Assisted living residents with innovative technology. I am excited to bring a new level of fun and engaging tools to assist activities directors. In this position, I’ll now have a greater opportunity to improve brain health and resident satisfaction in the communities Linked Senior will serve” states Ms. Petersen.

According to Charles De Vilmorin, Linked Senior CEO, “There aren’t many professionals in the senior housing industry that can match Kristin’s experience and track record. Beyond her exceptional understanding of ROI driven sales and strong relationship building capabilities, Kristin will be instrumental in growing Linked Senior and maintain its position as a leader in supporting wellness and technology in the senior housing market.”

Kristin brings to Linked Senior over 20 years of industry experience in launching new products and quality improvement processes to benefit the longterm care market segment.   She spent over 11 years with Novartis Medical Nutrition where she served as a National Account Executive.  Kristin was responsible for launching a continuum of care program to support the home care market segment. At Kronos Talent Management, as a Vice President of Client Partnerships, Kristin assisted in the vertical market launch of a talent acquisition program designed specifically for the long term care market.  At BGS Pharmacy Partners,  Ms. Petersen was part of the management team involved in pharmacy due diligence, acquisition, operations and managed sales for 6 regional long-term care pharmacies.

Headquartered in Washington DC, Linked Senior Inc. is one of the leading providers of technology solutions for wellness and programming for the senior housing market.  Its vision is to enhance the quality of life in senior communities through better access to information, entertainment, education, and therapy.  The service opens communities to the world while helping management improve their programming, productivity and efficiencies.

Linked Senior uses simple technology to support wellness in a social, interactive, meaningful and engaging way. The system includes a touch screen and content tailored for seniors. Some of the features included are games, puzzles, visual experiences for reminiscence, brain fitness, educational and therapy tools. More information can be found here: www.linkedsenior.com.